As the navigation market is growing and various communication techno
logies are integrated into the navigation, navigation is emerging as one media that can be used in the vehicle.
HYUNDAI MNSOFT has released "AliGo", a location-based advertising service which allows customers who run sales counters or their own business to advertise
the location and name of their shops.
"AliGo" service, which has a meaning of helping the navigation-users to find and Go to the relevant shops, is made up of the location-posting advisements that
input the accurate location of their shops to be displayed on the map or enterprise-advertisement, exposing the brand or product to those who use the navigation.